Buddycool Ice Boxes are designed and manufactured to withstand and operate in the harshest of South African conditions. Fishing, Hunting, Camping and the love of the outdoors are synonymous with the South African lifestyle but until 1994 one important ingredient was missing on any extended trip away from home . . . an ice box that would retain ice for days as opposed to the few hours that the traditional plastic cooler box offered. Buddycool was just the answer.